![]() “I break it down on the dance floor when I go to electronic music festivals, so Smirnoff ICE Electric Flavours let me get my dance on without spilling a drop.”įonseca doesn’t let his hearing disability stop him from keeping the beat and demonstrates that you don’t need to be able to hear the music to Keep it Moving on the dance floor. I don’t let anything in my life slow me down,” said Smirnoff ICE mover Baddie Winkle. ![]() “Life’s too short to stop having fun and dancing. To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle, and London-based deaf dance instructor, Chris Fonseca.īaddie truly embodies what it means to be part of the ageless, inclusive electronic music community by being an avid festival goer who is always the star of the dance floor. ![]() This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavour and fun. Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavoured malt beverages (FMB) Smirnoff ICE Electric Flavours meant for fun, high-energy occasions. They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavours line and the ‘Keep It Moving’ campaign. Check out BFAST Gave high-end bicycles a new voice.What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE brand have in common? Check out Baskin-Robbins Experiential met digital to help those who #riseandgrind. Check out IBM Pelted a man in an ice cream truck with colorful paint. Check out Lotus Notes Connected runners with their biggests fans in real-time Check out Moving Words Showed IT professionals that IBM understood their world. Check out Liberty Mutual Cleared desks in ridiculous fashion for a software launch. Check out Weight Watchers Ending preroll worries. Check out USPS Asked Charles Barkley to welcome back some old friends. Check out American Airlines Created the first petition you sign with your voice Check out Voices Against Violence Created travel content that doesn't feel like travel content Check out Expedia Created an iconic visual for an iconic brand's next-level services. Check out Sound Travels Launched a sustainable product for sustainable people Check out Acer Launched a new Smirnoff beverage by introducing the "Fridgetender." Check out Smirnoff Got a ton of press for promoting gun safety using "swords." Check out Evolve Relaunched an American icon with renewed purpose. Launched the first campaign to inspire travel using 3D Sound. Check out BFAST Gave high-end bicycles a new voice. ![]() All Launched the first campaign to inspire travel using 3D Sound.
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